Sustainable Tourism in Cuba: a compromise with the local

Discover how sustainable tourism is committed to create local engagement and promote economic and social development in Cuban communities, while providing authentic and enriching experiences for visitors to Cuba.

Sustainable tourism: a responsible way to travel

More than a way to explore destinations, Sustainable Tourism immerses you in the vibrant traditions and rich cultural heritage of Cuba. You will find local smiles and personal experiences in every corner. By choosing a commitment to the local, we are not only preserving the natural and cultural beauty of Cuba but also weaving our own stories.

Benefits of sustainable tourism for local communities

Sustainable tourism brings numerous benefits to local communities. Firstly, it generates employment and economic opportunities by driving the development of small local businesses and enterprises such as restaurants, accommodations, and craft shops. This, in turn, contributes to the economic growth of the region and the improvement of the quality of life for its inhabitants.

Additionally, sustainable tourism promotes pride and appreciation for local culture and traditions. Through interaction with visitors, communities can share their cultural wealth, preserve their customs, and promote respect for their cultural heritage. This strengthens local identity and fosters a sense of belonging and rootedness among residents.


café cubano con un puro a la derecha en una mesa y una planta desenfocada

Promotion of local culture and traditions

One of the main advantages of sustainable tourism is its ability to promote local culture and traditions. Through activities such as gastronomy, craftsmanship, music, and festivities, visitors can immerse themselves in the authenticity of local culture and live unique experiences.

Immersing yourself in the authenticity of Cuban culture through sustainable tourism is not complete without being carried away by the irresistible rhythms of salsa. In Cuba, salsa is not just danced; it is lived. Sustainable tourism becomes a bridge connecting locals and visitors with this unique cultural expression. From dance classes to local festivals and events, sustainable tourism actively promotes salsa, enriching the experiences of travelers and contributing to the well-being of talented local artists.


dos mujeres bailando rodeadas de gente

Economic boost through sustainable tourism

Diving into sustainable tourism in Cuba is not just a cultural journey but a significant boost for the economic development of local communities. This approach not only values traditions and cultural authenticity but also has a positive economic impact by fostering small businesses and enterprises. From artisan markets to local gastronomic experiences, sustainable tourism becomes an engine for job creation and economic opportunities, empowering the region's residents and strengthening the local economy.

By creating jobs and economic opportunities, sustainable tourism provides communities with the possibility to improve their living conditions and access essential basic services such as education and health. In summary, sustainable tourism in Cuba becomes an agent of change that unites the social and the economic, strengthening local roots and creating a lasting impact on community well-being.


Join this journey where each step contributes to the flourishing of Cuba and its people!